How to Keep Your Company Data Safe from Cybercriminals?

by | Nov 25, 2022

Protecting your customers’ data is critical for one major reason: it is critical to your business.

Cybercrime is a multibillion-dollar industry. According to data, fraudsters generate roughly $1.5 trillion in annual revenue. Cybercriminals make their money by hacking computers, stealing data, reselling it, or holding it for ransom.

With cybercrime on the rise, it’s more critical than ever to safeguard client information. You may believe that it is not your responsibility as a marketer to protect consumer data. That couldn’t be more untrue.

Marketers have more power over client data protection than they realize. An email address, for example, is a piece of client data that must be safeguarded. Almost any piece of information you acquire and maintain from your clients could be valuable to a cybercriminal.

As a result, you must take extra precautions to safeguard your client’s information. It’s far too crucial to entrust data security to the tools and processes you employ, because they, too, are vulnerable.

What is Data Loss and How Can It Be Prevented?

When information systems are corrupted, erased, or rendered unrecoverable, data loss occurs. It usually happens as a result of poor storage, transmission, or processing.

Data loss is separate from data unavailability, which is typically caused by power outages, and a data breach, which refers to your personal information being taken.

However, because cybercriminals don’t always give your information back or corrupt it during the hacking process, data loss has been used interchangeably with data breach.

Furthermore, if you have a power outage, which causes temporary data loss, you may find that your files are corrupted or inaccessible as a result of the outage, which would be considered data loss. The point is that data loss can occur for a variety of reasons and in a variety of ways.

If you wish to avoid data loss, you’ll need to be aware of all the possible scenarios.

  1. Data should be protected against power surges.

Surges and outages in power can and will create disruption with your computer system. You’ll need an uninterruptible power source to prevent data loss.

If the main power goes out, it will offer near-instantaneous emergency power, allowing you to save your papers and correctly shut down your computer without destroying the hardware or corrupting the information.

  1. Collect only the most important information.

You’ll accomplish two things if you solely collect data that are relevant to your marketing efforts:

  • Your data’s external value will be reduced.
  • You’ll boost customer confidence.

Data security is improved by lowering the external value of your data since hackers are less likely to take low-value data. If all a hacker wants from you is a list of email addresses, he or she might not bother.

However, if you’re gathering names, phone numbers, address information, household income, and so on, your information becomes more valuable. Your company’s data will be more valuable to outsiders if it accumulates a large number of data points.

Consumer confidence can be boosted simply by collecting essential facts. When you acquire data that doesn’t appear to be necessary to the customer, they may lose trust in you.

  1. Keep all software up-to-date and patched on a regular basis.

Code flaws are one of the most prevalent ways for hackers to get access to computer systems (known as exploits). Some exploits go unreported for years before being fixed, so if you don’t update on a regular basis, you risk leaving your network open to anyone with a basic understanding of technology. Exploits can damage any software, including operating systems, browsers, and specialized software.

  1. Data access should be restricted.

Not everyone on your marketing team requires access to all of the information you’ve gathered. Your employees, on the other hand, are unlikely to require the same amount of access to the technologies they use. Consider this: do your copywriters require the same data as your product marketing team?

By restricting data access, your company will have fewer points of vulnerability. Each point of access — such as when someone physically login into a data analytics application — is a vulnerability.

  1. Set basic security requirements.

Your data is only as safe as the tools you use to protect it. Your data could be at risk if you use a SaaS tool that manages some of your data but it isn’t secure.

Examine the security requirements of every technology you’re thinking about adding to your marketing stack. Your data isn’t as secure as it could be if the tool isn’t as safe as it could be.

Check to see if the tool you’re using complies with SOC 2 or ISO 27001. Companies that comply with both of these requirements are required to monitor and enhance their data security processes on a regular basis.

Check the security standards of the tools you’re currently using. Consider finding a better, secure alternative if they aren’t employing SOC 2 or ISO 27001.

Partner with IT Security Professionals

While you may apply many of these methods on your own, a team of specialists will be able to do so more rapidly and successfully.

An IT security firm with a lot of experience is more likely to come up with the finest security approach for your business.

They’ll uncover the flaws in your current system and make the necessary improvements, from risk auditing to penetration testing.

Consider partnering up with Teceze to protect your organization from all types of dangers and avoid data loss from damaging your business.

Protecting your customers’ data is critical for one major reason: it is critical to your business.

Cybercrime is a multibillion-dollar industry. According to data, fraudsters generate roughly $1.5 trillion in annual revenue. Cybercriminals make their money by hacking computers, stealing data, reselling it, or holding it for ransom.

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